THE STRUCTURE THAT TURNS PRESENCE INTO RESULTS

Our story

Great experiences begin long before the stage is set.

Estelar was born in the world’s most demanding environments: FIFA World Cups, the UN and global mega-events.

There, the highest standard is the minimum.

That track record became our methodology.

And that methodology became a company – built on same standard expected on the world’s largest stages.

ICE · Barcelona · 2026

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5 continents in the journey of Estelar and its founder

16+ countries

PSG · Lima · 2025

OUR TEAM

AN OPERATION BUILT TO PERFORM GLOBALLY

Estelar Experience connects professionals across Europe and the Americas to a network of local partners in different markets.

This structure combines proximity, local knowledge and operational control, ensuring consistency in any project, whatever the destination.

Brenda Araújo

Founder & CEO

Over 20 years of experience in international events, brand experiences and global project management gave rise to Estelar Experience.

Throughout her career, Brenda has delivered projects across different markets, formats and levels of complexity – from B2B trade fairs to world-class mega-events , including FIFA World Cups – developing a sharp understanding of what truly makes the difference: turning operational complexity into a seamless experience for clients.

Now based in Barcelona, she leads Estelar’s strategic and creative direction, ensuring that every project brings together intelligence, operational excellence and meticulous attention to detail. 

Natalia Bernardes

Head de Negócios

With more than 20 years of experience in marketing, business development and client relationships, gained at leading global consumer and hospitality brands, including Coca-Cola FEMSA and The Coca-Cola Company, she brings strategic vision and a genuine commitment people and growth.

Throughout her career, Nat has led initiatives across different markets and contexts, developing an approach that combines commercial thinking with active listening: understanding client needs before recommending the right solution. Today based in Dublin, she leads Estelar’s business development and client relations, building partnerships that grow with purpose.

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