Project by project, an international partnership built through continuous evolution.
Throughout its journey, Cactus found in Estelar a partner that could keep pace with the brand’s evolution in Brazil and abroad. With each new project, the partnership grew in scale, taking on new challenges and establishing a consistent presence at the industry’s leading events.
One of the milestones of this journey was SBC Summit Rio, where Estelar developed a 36 m² stand and an 18 m² meeting room. Little more than a month later, the partnership took on a new dimension with the creation of a 264 m² stand for the São Paulo edition. In the short interval between the two projects, Estelar addressed highly complex requirements with the agility and consistency that would come to define this partnership.
From that moment on, the visual identity developed for Cactus began to guide the projects that followed, establishing a consistent visual language that accompanied the brand’s evolution and its presence across different markets.
Today, the partnership spans projects across São Paulo, Rio de Janeiro, Lima, London, Lisbon and Barcelona, along with the planning of future activations in strategic markets. More than designing event spaces, Estelar supports the brand’s evolution, turning accumulated knowledge into ever more consistent experiences – whatever the country or the scale of each project.
Relationships are built in space, too. Well-planned experiences create connections that last long after the event ends.
