The first trade fair in the company’s history.
A commanding stand, drawing clients, partners, and industry attention.
Pushfy, a CRM company, had never taken part in a trade fair. Its debut in 2026 would take place at BiS SiGMA São Paulo – a pavilion dominated by established iGaming brands, with strong market presence and robust budgets.
Estelar’s response was architecture as strategy: a two-story stand with a mezzanine, increasing the brand’s visibility across the exhibition floor. Behind the visual impact, specialized engineering, with a structural project developed to support the solution with safety and technical compliance. Complete coordination of the delivery, from architecture to operations.
Spaces and services were planned to turn visibility into relationship – hospitality, qualified interaction and consistency at every touchpoint.
At its first-ever trade fair, Pushfy earned immediate recognition. The client expressed high satisfaction with the delivery, especially for the attention to detail and the quality of the team’s service.
Visibility is only the beginning. The real challenge is turning attention into recognition – and recognition into relationship.
Relationships are built in space, too. Well-planned experiences create connections that last long after the event ends.
